Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Exclusive Products – offering exclusive products to a particular channel.

ROI 114

ROI Social Media SEO Tips 114

ProBlogger

APRIL 6, 2011

They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. Research and research groups. Marketers spend thousands of dollars every year on research groups. Bring your audience together for your own research groups. But it’s not enough in most cases. Online surveys.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Tracking sentiment around a brand and its competitors might be important for a product manager.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. I dont know the answer to that, and only KACA could tell us, if they conducted that kind of research. Makes sense to me. had a great comment about that as well. Read All About It!

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Class Campaign Klout Influencer 233

Convince & Convert

SEPTEMBER 20, 2010

The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Sincerely, Mac McIntosh mcintosh@sales-lead-experts.com [link] Mac McIntosh Jay, I enjoyed your post about this important research about the adoption and use of social media as a marketing channel.

Social Media 147

Social Media B2B Strategy Consultant 147

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? This is where it gets interesting.

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Creative Commons Case Study Travel Flickr 197