Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.”

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

News 274

News Google SEO Postrank 274

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” If you want more than a hope in hell of being a possible source for an article, you have to reel the reporter in. Assume your press release is as fascinating as the State of the Union speech.

Class 279

Class Press Release Flickr Comments 279

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114