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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

This isn’t another overview post about how to search engine optimize a news release. The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Record every significant social media actions and changes including the beginning of a campaign, increase in fans / followers, tweets and retweets by influential Twitter members, eBook and Press Releases, and guest posts. The official closing at 4pm didn’t happen, not in the scheduled room anyway.

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

If you want more than a hope in hell of being a possible source for an article, you have to reel the reporter in. Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. No one gets the reporter contact info until/unless I set it up.

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The Problem With PR

Waxing UnLyrical

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release. Most PR pros (and firms). In this world of Web 2.0,