What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them
Pam Moore
MAY 9, 2017
Media is becoming more complex. It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. I'm joking but you get the point.
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