Sprout Social

DECEMBER 29, 2022

Now you have to maintain the momentum and manage your brand reputation. According to Nielsen Media, as of 2022 there are over half a million brands globally. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance.

Reputation 87

Reputation Sentiment Loyalty Nielsen 87

Waxing UnLyrical

NOVEMBER 20, 2018

Growth PR starts with Brand Indicators (like tone/sentiment and share of voice) and Revenue Indicators (like website traffic, social shares and readership) and ties those early indicators back to Funnel Accelerators (like conversions, calls-to-action and qualified leads). Guest Post by Dan Beltramo.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. Screen for online reputation. This can be a very manual process. Do background research. Fix It: How to Get Organized.

Influencer 60

Influencer Brands Marketing Authentication 60

Razor Social

MAY 15, 2019

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g.

Influencer 104

Influencer Social Media How To Campaign 104

Convince & Convert

NOVEMBER 20, 2013

In the years since Benioff wrote his manifesto, enterprises have become obsessed with connecting with customers via Facebook, Twitter or other social media, as they then monitor sentiment and measure effectiveness. Think about what it would mean when business processes run on top of social. its fundamental reason for existence?—?is

Social Media 152

Social Media Sentiment Nielsen Reputation 152

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. 78% of salespeople who use social media in the sales process have outperformed their peers. Brand Sentiment. Building Trust. Run a Pilot.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Sentiment: How much are you willing to automate verse check by hand? Thanks again Katie.

Social Media 157

Social Media Radian6 Strategy SM2 157