Sherrilynne Starkie
OCTOBER 25, 2012
Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Click here to start to receive my newsletter. Related posts: Facebook advertising facts. Social media in call centres. Wikipedia rules the waves. Related articles.
Webbiquity SMM
DECEMBER 10, 2013
The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ).
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Firebelly
AUGUST 23, 2012
Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard.
Webbiquity SMM
DECEMBER 13, 2011
Social media makes it easy to expand your network globally—or at least well beyond the confines of those who either live nearby or travel to major industry events. Promoting too blatantly is never advisable.
Convince & Convert
APRIL 2, 2015
As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Image via Microsoft Stories. All afford the opportunity to get a little creative.
Buzz Marketing for Technology
JUNE 27, 2008
Newsletters. White Papers. Sponsored White Papers, Webcasts, and Downloads. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM.
Social Media Strategery
JANUARY 7, 2010
Include the link to your content in your team newsletters, meeting agendas/minutes, email signatures, briefings, Yammer messages, and any other communications vehicles you use. Do you want cross-team collaboration on a white paper? Post your blog entry, wiki content, forum thread, etc. Cross-promote. Give people an action.
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