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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

People mention what they are doing on social media channels and they also look for advice. They could be talking about buying a relevant product or service or asking questions about it. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Real-time Insights.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Promotional products company rushIMPRINT features on its Facebook page a tab of products for sale. This is basic News Feed Optimization. Post photos of your service and product offerings and invite your fans to do the same. Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see.

Facebook 279
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) SEO: Strategy. Have a read.

Marketing 279
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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

The question was purposely left open-ended; I wasn’t necessarily seeking out attention in the form of a product pitch, despite the fact that many of those asked are prominent bloggers. Marketers should make great products that loyal readers or long-time friends or trusted colleagues choose to tell me about!

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

He is the author of B2B Marketing Insider , a contributor for the SAP OnDemand blog and also a co-founder of social news site Business2Community.com. Chuck is Director of the Center for Media Research, MediaPost Communications, a NY Times Business best-selling author, CEO of Mobile Future Institute and mobile advocate.

Twitter 196