Is Social Media the Final Frontier of Marketing?
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Finally, we come to the present day. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.
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