Waxing UnLyrical
MAY 20, 2012
The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.
Waxing UnLyrical
MARCH 5, 2013
Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. The first is a response to Yahoo! CEO Marissa Mayer banning employees from working remotely.
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Waxing UnLyrical
AUGUST 3, 2011
One of the first things I learned was that you can use something like Yahoo! Jim explained that email services such as Yahoo! Kim Beasley , a business marketing consultant, advised a double opt-in, giving folks the express decision whether to join this particular list in addition to the unsubscribe link.
Waxing UnLyrical
AUGUST 22, 2012
Google is much more like Apple, Facebook is more like Yahoo!). He does social media management for KimberMedia and does marketing/PR for @bgckids. Google had figured out how to be a profitable company before opening itself up to being controlled by people that have no idea what the company is about. He also blogs.
Waxing UnLyrical
NOVEMBER 20, 2012
When Kathy Savitt was named CMO of Yahoo, a lot was written about her obsession with Generation Z (the generation born post 1990 or so). In a talk that she gave to an audience of marketers, she described that Generation Y and Generation Z view Facebook with a lot of apprehension.
Waxing UnLyrical
APRIL 17, 2012
the market leader, for dominance in the industry. Excellent marketing and intense research and development helped them build their brand up over time and put them on an impressive test prep pedestal. Goodbye market advantage, hello losses for Princeton Review. You can read his insights on the BrightBox Brand Marketing blog.
Waxing UnLyrical
MARCH 22, 2013
. “MyBusiness” [a] yahoo [dot] com. Wouldn’t this be one of the basic marketing mistakes to avoid ? And I’ve always wondered: why? Why not just set up your branded business email address, especially if you already own your domain?
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