Social Media Strategery

FEBRUARY 2, 2015

From startup incubators to entrepreneurs to civil activists, Pittsburgh is attracting a demographic I grew used to being surrounded by over the last 12 years in both Washington D.C. Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that?

Communities 50

Communities Startup Energy Creative Commons 50

Social Media Strategery

JUNE 30, 2017

From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that have controlled market share for decades. As a result, corporate R&D departments are spending millions to try to develop the next Instagram, Nest, or Echo so they aren’t the next “what not to do” casualty.

Startup 50

Startup ROI Team Industry 50

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

SEPTEMBER 3, 2015

In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets? Take one look at what Tesla is doing to the automobile market, or what AirBnB is doing to the hotel market.

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

OCTOBER 9, 2010

I think because at its core, social media is about communication, PR/marketing/communications pros have seized it as their own. The social aspect is mandatory in nearly every tech startup, which shows me that people are becoming used to and expectant of it. Because social media has greater implications than we currently understand.

Education 123

Education Social Media Project Study 123

Social Media Strategery

FEBRUARY 15, 2009

Instead of marketing your social media capabilities, skills, experience, platforms, software, etc. When I’m hiring people for my team, I value government experience more than startup experience for that very reason. Social media is not driven by the position, the title, or the department, it’s driven by the person.

Gov 2.0 134

Gov 2.0 Social Media Web 2.0 Policies 134