Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. Social media calendar. Social media analytics. Social inbox for monitoring your mentions and engaging. Agorapulse.

Social Media 217

Social Media Tools Marketing Collaboration 217

Janet Fouts

MARCH 16, 2014

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy. The easy answer is that depends. Now we have an editorial calendar of sorts.

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

AUGUST 27, 2018

I’ve been known as a digital marketer for well over 20 years. Social media is an amazing marketing channel and I love the challenge and constant learning curve. I’ve often coached people in how to take a mindful approach to how they market and run their businesses.

Social Media Management 104

Social Media Management Team Study Meeting 104

Janet Fouts

AUGUST 18, 2014

Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

SEPTEMBER 22, 2010

I use Objective Marketer extensively for clients to automate posts related to contests, speaking engagements, book signings, event announcements etc. If you are using social media for marketing then you don’t want to bury people with information all at once but feed it little by little in useful quantities.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

DECEMBER 2, 2011

Currently few social media management tools offer Google+ support, though Hootsuite will be soon. They participated in the land rush to get their Google+ pages defined and then many of them went right back to traditional marketing methods. If someone unfollows your page then your page automatically unfollows them.

Google 132

Google HootSuite Feed Feedly 132