Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. But then it gets even worse. So, I peeked at YouTube.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

JUNE 3, 2010

link] jaybaer Makes me wonder if the reason it worked in sports is because it was an umpire, not a player. We may be the least… [link] #marketing [link] Wissensauslese RT @jaybaer: What BP Can Learn from Umpire Jim Joyce: We don’t ask for much, really. link] jaybaer Weird, isn't it? Perhaps an attorney can chime in.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

AUGUST 11, 2010

If you want to support an IU sport, I would choose men's soccer! I know us Hoosiers in the social media/marketing world are excited to have you in Indiana! Another great marketing talent arrives. No idea… [link] [link] Matt Baehr Best of luck. Bloomington is a great town. Herve Good Luck Jay!

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All Who influenced you, and why? link] Scott R.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

APRIL 12, 2012

There’s a sense that social media is actually mitigating negative word of mouth for these large customer service organizations. Jay : It’s amazing that the self-serve information trend has been so clearly documented, not just in customer service but in content marketing as well. We were testing it in a couple markets.

Hotels 119

Hotels Instagram Authentication Social Media 119

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275