Webbiquity SMM

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184
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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity SMM

Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

WordPress 182
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. The fee-based version of SM2 does everything the freemium version does plus providing unlimited searches and results, filters, boolean search strings and alerts. Share this on Mixx.

SM2 202
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Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity SMM

Twitter’s difficulties are distressing to many B2B marketers. A continued decline for Twitter would be bad news for B2B marketing professionals, the loss of a valuable, versatile tool. The more companies that view maintaining an active Twitter presence as essential, the more productive the platform will be for B2B marketers.

Twitter 186
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193
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Five Ways to Draw Traffic to a Blog Post

Webbiquity SMM

If you’re spending the average one to two hours to write a blog post a few times per week, a lot of your time is already being consumed by content marketing. Are you trying to find a B2B audience on LinkedIn or on message boards related to your niche? Content marketing is all about focusing on the consumer.