Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

Crimson Hexagon 142

Crimson Hexagon Software Social Media Attensity 142

Dave Fleet

JULY 5, 2010

Jive Software. Lithium Technologies. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. January 2010. February 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium also includes response assignment and reporting tools. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog. Social Media Monitoring Tools. A free trial is available.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

JULY 12, 2011

All the technology, collaboration software and community applications deployed behind the firewall will not be effective unless there is a fundamental shift in the way employees think, interact with one another and communicate. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

Jive 149

Jive Lithium Social CRM Yammer 149

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Enterprise software has noticed social media analysis. Enterprise software has noticed social media analysis.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. You’re thinking that I’m crazy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122