Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Dave Fleet

JULY 5, 2010

Jive Software. Lithium Technologies. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. January 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium also includes response assignment and reporting tools. Actionly also includes Twitter account management and analytics tools. Social Media Monitoring Tools. A free trial is available. Wildfire Social Media Monitor.

Tools 208

Tools Social Media Lithium Sysomos 208

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Enterprise software has noticed social media analysis. Obvious acquisition candidates are getting harder to find.

Radian6 85

Radian6 Cymfony Alterian Jive 85