Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Jive Software. Lithium Technologies. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Acquired by. January 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Convince & Convert

JULY 12, 2011

All the technology, collaboration software and community applications deployed behind the firewall will not be effective unless there is a fundamental shift in the way employees think, interact with one another and communicate. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

Jive 148

Jive Lithium Social CRM Yammer 148

Net-Savvy Executive

MARCH 30, 2011

The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Enterprise software has noticed social media analysis. Salesforce joins SAS in making a serious move to tie social media analysis to nuts-and-bolts business operations.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Testimonials are a huge part of the infomercial world, as they are for effective social media. You’re thinking that I’m crazy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122