Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Webbiquity SMM

JANUARY 24, 2011

A free service for setting up, promoting and hosting Twitter chats. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium also includes response assignment and reporting tools. Highlight the best comments, selectively hide comments (e.g. twebevent. Social Media Monitoring Tools.

Tools 208

Tools Social Media Lithium Sysomos 208

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). You’re thinking that I’m crazy. But, I’m not. What was the attraction?

Social Media 122

Social Media Strategy Social CRM MySpace 122