Dave Fleet

JULY 5, 2010

Jive Software. Lithium Technologies. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. January 2010. February 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Convince & Convert

JULY 12, 2011

It addresses the need to drive organizational change in an effort to shift employee behavior, communicate more effectively across job functions and geographies and tear down organizational silos. Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography.

Jive 148

Jive Lithium Social CRM Yammer 148

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. You’re thinking that I’m crazy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122