Atom Thought

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Online Classifieds in India & The Bottom of Pyramid

Atom Thought

A buffalo listed on our classifieds portal- tradusAds.in. After this incident, we have seen at least 4-5 more cattles being listed on tradusads.in and not just that many trucks and tractors are also being listed as well. of listings- Yes the big ones have million plus listings. At first we thought it was a joke!

ROI 206
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Is TV Advertising Really Helping OLX or Quikr?

Atom Thought

The major challenge of a classifieds platforms in India today is to get listings or sellers. That’s why all the ads by a classifieds portal talk about posting a listing or ask you to sell something. Strangely, the total number of listings on one of the major classifieds platforms and one of the heavy TV.

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The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

The iPhone app of Foursquare is awesome and convenient, though I am not able to use it fully as I am unable to find New Delhi city in the app and hence have registered in Mumbai (the only Indian city in the list I guess). So How does FourSquare Work? Foursquare allows users to ‘check-in’ whenever they visit a place.

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Online Classifieds-Is It A Winner Takes All Market?

Atom Thought

The sellers can post their listings in 2-3 portals (because it’s free, and it takes a minute to post). The question can be asked that if a classifieds portal amasses huge volumes of listings quickly can it not easily kill other players? Read Social Networks & Their Strategy for India here.

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Why You Should Sack Your Social Media Agency Now?

Atom Thought

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The Great Indian Digital Elections!

Atom Thought

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Company 100
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The Story and Strategy of Money Portals in India

Atom Thought

and the list goes on! ApnaLoan survives the bust but the scene is cluttered with me-too portals with little or no differentiation. Let’s see how many do I remember, paisawaisa, rupeetalk, ecompare, loanmela, loanwala, deal4loans….and Why so many online finance portals? 40 million people on the net.

Banking 100