Laurel Papworth

JUNE 17, 2012

Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. E.g. Klout updates an influencers score but you see it on Salesforce or in a Reuters newspaper article.

Klout 101

Klout API Influencer Social CRM 101

Convince & Convert

AUGUST 10, 2010

McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic. I did not work on the Klout campaign.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Again, this doesn’t produce leads directly, but it gives you more “at bats&# with your audience.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 10, 2010

As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. I just gave Flowtown a spin.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. They're bots and goofballs who followed you using one of the tools you alluded to.

Twitter 126

Twitter Metrics Social CRM Consultant 126

SocMed Sean

DECEMBER 9, 2011

And it’s certainly not the same as Klout. Help your client understand that their social media efforts can not be measured by a single number or a website. Social can do both. Some of the online measurement tools are really great, but none of them have the ability to truly understand human syntax (yet!).

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). The standard charts and graphs are entirely useful. No problem.

Social Media 120

Social Media Strategy Analysis Reputation 120