Remove Issues Remove Mobile Remove Policies Remove Social News
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This post is a somewhat technical approach toward dealing with duplicate content issues. New Edition of the Ranking Factors for 2011 is Now Live ! Creating a Corporate Blogging Policy? Here’s how you can identify and solve that issue. 21 Types of Social Content to Boost Your SEO : Viral content helps build links.

Marketing 264
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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Tips include being active and tweeting daily, limiting using Twitter for broadcasting, focusing on company-wide social media policies, and more. Be Proactive With Your Reputation Management (Vertical Measures): My book talks about how maintaining social media profiles can help you with your reputation management issues.

Marketing 265
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Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

Twitter has major problems with uptimes, Plurk is missing some major features, and Brightkite is having issues with Verizon. Brightkite: Email and SMS – mobile web is definitely the wave of the future. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important.

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

On the other hand, Plurk is really new, and thus, Twitter wins on followers (and the fact that mobile access — via SMS — totally owns), so the Plurk discussions (for now) are at a minimum. I say: wait until Plurk gets better and keep waiting for Twitter to fix its scaling issues. You may have more than one.

Twitter 199
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Simply put, the new mass media helped organize, and influence, large numbers of consumers. To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic.