Remove Information Remove Mobile Remove Nielsen Remove Retail
article thumbnail

SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Inform customers when products are back in stock.

SMS 108
article thumbnail

Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses.

Marketing 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Fix a “Broken Brand” with Social

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For today’s Holy Social, we want to draw attention to an amusing parody account of retailer Burlington Coat Factory. ” Four Your Information.

Brands 127
article thumbnail

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. of the Navy, Office of Information at U.S. . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155
article thumbnail

Email or RSS: Which Do You Prefer

Justin Levy

But, I can understand the hesitance to provide your email address especially since every big box retailer, restaurant chain or other business asks for your email address. Even now Google reader mobile is clunky. link] Mark Nielsen By far RSS. Email is just super easy to set up…for geeks and non-geeks alike.

RSS 124
article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. blogs and mobile marketing—52%) and SEO (51%). 40 percent of U.S.

Research 210