Influencer Reference Reputation Social CRM 
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0
Webbiquity SMM
JANUARY 2, 2013
Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). The Backup List ).
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Convince & Convert
JULY 20, 2010
Sure, digital magic tricks still influence results and always will, but they can no longer do so alone, and the only sure-fire way to win is to supply great content to meet demand. When I say relevant content, I’m referring to content that meets consumers’ demand for it in messaging and form. Easy – you listen!
Convince & Convert
FEBRUARY 23, 2010
Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality.
Convince & Convert
APRIL 6, 2010
On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Don’t make assumptions – test them.
Convince & Convert
JULY 28, 2010
I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion. I'd suspect these businesses are happy to refer people to Mike in return. I'd suspect these businesses are happy to refer people to Mike in return.
Convince & Convert
SEPTEMBER 21, 2010
• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Research: How do people talk about your industry and who are the influencers? How can your brand participate in this space most effectively?
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