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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand. What About the Silent Lurkers? This past week I spoke at an event in Banff, Canada – The Gathering , on the topic of influencer marketing.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. This is usually the majority of your audience.

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Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

The Boomer Generation may be late to this party but will the shear numbers of the demographic influence SM? Des is co-author of LinkedIn for Recruiting, now in its second edition and an e-book for small businesses, 7 Step Business Blog, recently translated into Mandarin Chinese. Think again.

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The 23 Blogger Breeds—Which Are You?

ProBlogger

That something could be that they are connected everywhere with 50 different social accounts—Facebook, Twitter, Delicious, Google, Yahoo Buzz, Reddit, Stumbleupon, LinkedIn, etc. Guests feel at home on other blogs that have more influence than their own. Social Engineers are very popular. I am one of them. Don’t worry about it.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

However, it has already surpassed LinkedIn, Reddit, Snapchat, Twitter, and Pinterest. On Douyin, there are influencers with even more followers. But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S. But it still has a way to go to catch up. Source: Digital in 2020.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). 8% use LinkedIn. 47% of Americans say Facebook is their #1 influencer of purchases.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Many high-profile bloggers are categorized as influencers, since their content reaches a large number of people. LinkedIn specifically uses the term “connections” to refer to professional social relationships—LinkedIn connections are the equivalent of Facebook friends. An endorsement is a form of recommendation on LinkedIn.

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