Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Positive sentiment doubled. #1

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Banking Sentiment Campaign Team 218

Waxing UnLyrical

FEBRUARY 22, 2011

b) Thinking a lot of noise is good without studying the sentiment of the conversations. c) Treating social media as a broadcast channel. It’s far more Social than Media – Hi Mom! There were some requests for clarifications, so Jim continued, “Mentions are just that – social media comments.

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Analytics TweetBeep Sentiment Meeting 199

Waxing UnLyrical

APRIL 17, 2011

And I echo her sentiments. PR’s biggest mistake when working with influencers , by Kary Delaria. Why: I’ve said it before, and I’ll say it again, influence is nothing without context. And when you read it, you’ll see why I included it. A review of Triberr and the Spin Sucks analytics , by Gini (again).

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Postrank Sentiment Flickr Analytics 160

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Makes sense to me.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

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Creative Commons Case Study Travel Flickr 197