Sprout Social

NOVEMBER 30, 2021

Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. of consumers aged 25-34 made at least one purchase on social media in 2021.

Trends 144

Trends Conversation Instagram Influencer 144

Sprout Social

NOVEMBER 18, 2020

H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making. Consumers understand the power of a brand: its platform, influence and capital.

Activities 116

Activities Brands Social Capital Compete 116

Twist Image

AUGUST 10, 2012

Marketing (which encompasses everything from product, price, place and promotion) is not only alive and well. Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? You're going to engage customers and have them crowdsource the next update to your 300-year-old product?

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Convince & Convert

NOVEMBER 1, 2011

(video production by my friends at Candidio. Fast, inexpensive video editing and production. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. I used to call it the IF, the influence factor, and its importance in business engagement.

Klout 122

Klout Social Capital Influencer Social Graph 122

Stay N' Alive

SEPTEMBER 21, 2010

or, “how do I create traffic?&# There’s even a book about it called, “How to win Friends and Influence People.&#. I mentioned an important piece to that puzzle to building influence (in my case, getting published, and building a reputation) was how to network. It shouldn’t be easy.

Influencer 102

Influencer Social Capital Publishing Twitter 102

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

FEBRUARY 19, 2016

This week’s show is on Little Bird , the influencer identification and connections platform. Which people and which tweets and which influencers and which topics are of importance to your business? Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business.

Influencer 60

Influencer Marketing How To Report 60