The Challenge of Online Selling for CPGs
Idaconcpts
MARCH 23, 2013
One industry that has a particularly big challenge in turning digital shoppers into digital buyers is the Consumer Packaged Goods (CPGs). From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. While this is one part of the equation, it is not all of it.
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