Waxing UnLyrical

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Become the Pied Piper of Community Building

Waxing UnLyrical

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Building those relationships will take a lot of work, but you will be rewarded. Let’s dive deeper into these.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

This key question starts with identifying your program’s key topics or products. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. But, their authenticity is a win over the brand’s needs. Identifying the Right Influencers. Who are the right influencers for your marketing campaign or program?

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Ask questions on social media. It could be an inspiring quote (from you or someone else), a question (“What’s the top thing on your bucket list for this year?”), or a tip. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ).

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On Engagement, Ashton Kutcher and Pet Rocks

Waxing UnLyrical

Take a look at this recent study by HubSpot. Which begs the question: why did he make the choice to turn the account over to Katalyst? But I’m willing to argue that is no longer the primary use of Twitter, at least not among the biggest accounts. It has become a channel, an information distribution device. Don’t believe me?

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Monday Roundup: Email Content

Waxing UnLyrical

Why: “Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right,” states Ginny Soskey as she offers tips via HubSpot to help you “ace your new email newsletter project, or rejuvenate an old one.” ” 4.

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3 Keys to Layering Content Effectively

Waxing UnLyrical

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). Image source: HubSpot Consumer Behavior Survey, Q1 2016.

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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about. With the Hubspot Blog Topic Generator. Type in a keyword and get charts which show related questions. AND the discounts can be combined!

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