Social commerce: How it works and why you should care in 2021
Sprout Social
MAY 4, 2021
In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The Tiny Tassel.
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