Waxing UnLyrical

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The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. After all, people show loyalty to other people – not to faceless corporations. Why Storytelling is So Effective. Who’s doing it right? ” 3.

Brands 100
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Become the Pied Piper of Community Building

Waxing UnLyrical

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. According to Post Planner , “The better service you can deliver to your customers, the more you build trust and loyalty.

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What “Saved by the Bell” Teaches us About Influence and Ambassadors

Waxing UnLyrical

The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications. It was the show’s core group of friends who were actually ambassadors for each other throughout middle school, high school and the college years. Thanks, NBC.

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content 234
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Walking the Social Talk

Waxing UnLyrical

You need an endgame, a plan for using that FB page, that Twitter account and a way to turn that engagement from awareness to sales, loyalty, advocacy, etc. They just a ssume they need a Facebook page and a Twitter page and a LinkedIn group. ITA that social is not for everyone; you shouldnt be there "just because." ROI rears its head.

Class 211
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Reviving the Customer Experience – One Food Truck at a Time: Part 2

Waxing UnLyrical

Jeff already told us all about how he got involved in the food truck business, his marketing lessons and advice, what inspired him to start Food Truck Advisors , and how he thinks the food truck industry is reviving the customer experience. It’s ok, we’ll wait.). Image: sherrymain via Flickr, CC 2.0. And respond.

Flickr 183