Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Maybe we have loyalty to a specific brand because of a particular memory association. because people know they are being watched in a focus group.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Maybe we have loyalty to a specific brand because of a particular memory association. We “feel it in our gut”. Analysis paralysis.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

DECEMBER 14, 2010

Social Media Marketing is about business. Yes, the two can blend beautifully, but when you add "marketing" to the phrase, you’d better bring your big boy pants if you want to sit at the table. Sudha Jamthe. Ask them for help to solve problems with you. Chuck Hester. Ari Herzog. My word for 2011 is endeavor. Janet Fouts.

Social Media 146

Social Media ROI Syndication System 146