Remove influence

Adam Sherk

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Klout’s search functionality also lets you find influencers on specific topics. So that’s a good group of tools to get you started. Followerwonk. Google+ Tools.

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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. Blogger and influencer outreach. And as referenced above monitoring social media activity is a good way to find influencers and advocates, and more specifically bloggers.

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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

Among that group Real Simple has attracted the largest following to-date. On Pinterest publishers can showcase their content, build brand awareness and connect with influencers, evangelists and good old fashioned regular users who like their stuff. Cooking Light. Better Homes and Gardens. Bon Appetit. Saveur Magazine. Daily Grommet.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Any phrases that are sometimes hyphenated are grouped together with the non-hyphenated version (e.g. I wonder if now that many press releases are seen directly by the public (skipping the media as the middle man) there is a tendency to use more marketing speak as a way to try to influence perceptions. award-winning and award winning).