Webbiquity SMM

JANUARY 2, 2013

” Another 20% of both groups say they use social media, but in an ad hoc manner. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Companies in these industries are also the most likely to have formal content marketing editorial calendars.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JUNE 12, 2013

Building Your Promotion Plan Across Paid, Earned and Owned Media. While it’s become a something of a buzzword, thinking about your content promotion plan in the ‘Paid-Earned-Owned’ matrix is a useful cognitive pattern. The Altimeter Group Converged Media Model. The White Paper is in his briefcase.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

NOVEMBER 12, 2013

To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 19, 2017

They also found that effectiveness of content personalization strategy is resoundingly high for those who have adopted it…(content personalization) helps you to supercharge your account-based marketing initiatives and provide personalized experience based on various customer demographics including company name, industry and other data.”

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 26, 2019

Spending on posting and tools for social media monitoring and management becomes a smaller part of the budget as firms grow, since larger firms are able to generate more social buzz through their employees, customers, and industry influencers. What Types of Content Companies Will Invest the Most in Over the Next Two Years. as they grow.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

NOVEMBER 28, 2011

Paid search ads, however, still outperform both. ” Sharing habits differ based on the group being shared with, however, as “Social networks are the top method for sharing content with friends (92%)…In sharing online content with the general public, consumers prefer to use message boards (51%) or blogs (41%).”

Statistics 219

Statistics Research Social Media B2B 219