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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Canonicalization and URL Structure. www or non-www, that is the question.

NoFollow 198
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Link Building Tactics for Publishers

Adam Sherk

You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs. A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site.

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3 Forums with CommentLuv-Like Functionality

Kikolani

But vBulletin-powered forums have the option for a third-party add-on that allows members to place an RSS feed in their forum profile. Edit your profile and add your RSS feed in the Blog Feed field. Edit your profile and add your RSS feed in the External Blog Feed field. Latest blog post links are nofollow. Related Posts.

Forums 120
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. App Indexing for both Google and Apple is another growing trend. Google News.

SEO 100
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How to Create a Latest Posts Portfolio Page with WP RSS Aggregator

Kikolani

The plugin you will need is WP RSS Aggregator. This plugin allows you to combine multiple RSS feeds and publish them on one single page using a piece of shortcode. To set up your latest posts portfolio page, you will use Add New Feed Source to add each of your author-specific RSS feeds from each site you contribute to.

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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World

ProBlogger

Before we get started, I just thought I would mention a few Google algorithm changes that you should know about when thinking about link building in 2012. Google’s Panda update. Check by going to the following URL, and replace domain.com with the website’s domain. Google’s Penguin update. link] domain.com.

Blogger 42
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10 Dreadful Mistakes that Kill Your Comments

Kikolani

Let’s face it: most commentators on any blog appreciate a high-quality backlink or two – after all, link building is still the cornerstone of top Google rankings. It’s as if Kristi is saying to Google “ This site I am linking to can be trusted. How do you know whether a blog is Do or Nofollow?

Comments 167