Social Media Marketing

JUNE 5, 2013

While Facebook and Twitter receive the bulk of attention, other networks such as Pinterest, Google+ and Foursquare also rank well. News Corporation (which owns MySpace) is expanding the Wall Street Journal site into a platform for users to network in addition to read news. LinkedIn may have some competition.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Freelance Social Media

OCTOBER 16, 2008

5% and you can optimize your checkout process to increase your conversion rate to 1%, you have effectively doubled your revenue, signups or whatever your metric may be. If you are currently converting at.5% That sounds pretty cost effective to me. About the author Jesse Sevier wrote 18 articles on this blog.

Conversation 100

Conversation Foursquare MySpace Technorati 100

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. Are you using Facebook just because of its size, or do you have a concrete rationale for participation? There are five main approaches to using Facebook for businesses. It will change the way you think about Facebook for business.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MARCH 3, 2010

Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The metrics available on Facebook are in many ways better than you can get from Google Analytics. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in.

Social Media 134

Social Media Consultant Video Strategy 134

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JULY 22, 2010

Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 128

Social Media Strategy Influencer Case Study 128