Buzz Marketing for Technology

APRIL 7, 2009

And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. One of the things I was pleasantly surprised to find in the first few days was that Avaya has their own Yammer account within their firewall. So naturally I signed up and started sharing.

Yammer 160

Yammer Social Media ROI Social Networking 160

Social Media Strategery

MARCH 8, 2011

You cannot possibly garden the wiki, write your blog posts, moderate all of the forums, stay active on Yammer, run your metrics reports and do everything else a community manager is asked to do by yourself. The Internal Community Manager wears many hats. The same thing happens in an online community.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

JULY 12, 2009

We established the hashtag that we would use when blogging or Yammering about the Uconference. To address this, we decided to use both Yammer and Adobe Connect , allowing chatting and live audio/video. Does your organization have an internal microblogging service (Twitter is most likely too public for most)?

Gov 2.0 85

Gov 2.0 Meeting Yammer Wiki 85

Social Media Strategery

JANUARY 7, 2010

So, what do I tell these folks when they ask me why no one is reading their forum posts, commenting on their blogs, or editing their wiki pages? Post your blog entry, wiki content, forum thread, etc. Tell me what benefit I get from taking time out of my day to click over to your blog/wiki page/forum and read it. Cross-promote.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

JANUARY 2, 2010

I was rarely able to carve out an hour a day to read and comment on other blogs, discussion forums, online communities and books. Despite the availability of tools like hello.bah.com , Yammer , and instant messenger, email remains the least common denominator. support the write's unique point.It

Gov 2.0 70

Gov 2.0 Social Media Forums Web 2.0 70

Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. implementations of blogs, wikis, or forums not living up to the expectations of the technology?

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

MARCH 1, 2010

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91