Remove Focus Group Remove Samples Remove Social Media Remove Twitter
article thumbnail

The ultimate social media listening guide for marketers

Sprout Social

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

article thumbnail

The Emotion found in Social Data

Buzz Marketing for Technology

Most people who write on social media outlets don’t do so just for the sake of doing it. Surveys – break-down for four reasons: they are episodic, have limited sample-sizes, the answers are effected by the way the questions are posed, and because they rely on the concept of “recall.” Let’s be clear.

Data 222
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

Research 172
article thumbnail

Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

I’ll tell you what happened and it’s really pretty simple; and most of you will slough it off as yet another social media justification post, but it’s true. What happened is social media happened. Social gave the customer a voice they never had. They didn’t really ask.

Compete 100
article thumbnail

Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link].

Yahoo 115
article thumbnail

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Well, on social media, guess what?

article thumbnail

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.

LinkedIn 207