Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content. Customer Advocacy.

Retail 68

Retail Authentication UGC Case Study 68

Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Kimpton Hotels showcases pet friendly accommodations through UGC.

Strategy 59

Strategy UGC Hotels Marketing 59

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. If you have a retail location, go in-store and get some content! Finally, there’s User-Generated Content (UGC).

Social Media 239

Social Media Content UGC Influencer 239

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. For example, let’s say a retail business sets a goal to reduce customer support response times. More importantly, listening shows customers you value their opinions. So, listen actively. Then, act on the feedback.

Strategy 134

Strategy How To Metrics Loyalty 134