Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Adam Cohen

JULY 12, 2010

Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. More and more case studies of successes in social channels are popping up.

Research 265

Research Social Media Marketing Retail 265

The Marketing Blog

OCTOBER 10, 2008

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. that interests the people. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. Great post!

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 120

Social Media Strategy Mobile Consultant 120