Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184

Vocus Alltop Message Boards Klout 184

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. I had been given a test drive of Vocus which some of the applicants used. Or me, the professional marketer? A marketer or salesperson wants to see you have the strategy as well as the vision.

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

JUNE 2, 2011

You get a bonus for using Vocus or a similar platform.). B: I was never contacted directly for anything related to marketing that might dovetail with PR. Since the [old] PR pro was new to our product segment, I gave a marketing/sales view of who the competition really is so they had a less narrow view of the market.

How To 191

How To Vocus Blogger Meeting 191

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

Social Media 193

Social Media Tools Sysomos Vocus 193

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 162

Questions Social Media Consultant Education 162