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What drives participation in a social network?

Direct Marketing Observations

We become “part&# of the dynamic of the group, of the community. You are a creator and you’re validating yourself for the group. Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself.

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Version 2 of Viral Success

Mindjumpers

2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.

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When The Media Plays Scrooge

Waxing UnLyrical

perhaps the Washington Post should have sent out a flash mob alert. It remained a small group and was a lot of fun! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Gresham and others.

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Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola’s Happiness Machine Written on January 20, 2010 by Justin Levy in social media , video 28 Comments - Leave a comment! Think that would cause a group of people to gather ’round the vending machine?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

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Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

Facebook talks like a pirate.

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We live in strange times…

The Way of the Web

I’ve seen people criticise those who copied people in joining in mindless violence end up copying people who signed up to a group started by someone who has consistently posted offensive and racist content.