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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Is your content FINDABLE? Getting the attention of your audience is the first step. WHY are you creating content?

eBook 141
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Is your content FINDABLE? Getting the attention of your audience is the first step. WHY are you creating content?

eBook 78
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The Art Of Marketing

Twist Image

Very few brands have that type of advocacy and influencer base. The ones that have it are more influencer-driven than mass-driven. Build something - pieces of content or whatever it may be - and make them as shareable and findable as possible, with the hooks built into them to have that social impact. influencer.

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The Art And Innovation Of Listening

Twist Image

When someone complains on Twitter that their mobile carrier gouged them on roaming fees, that complaint becomes public record. It's now a world where every brand's reputation is truly public and very much at stake. brand reputation. business column. customer reviews. customer service. digital channels. digital marketing. google alerts.

Radian6 102
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Everyone’s a curator now…

The Way of the Web

What I mean by ad hoc is that we’re all walking around with cameras or mobile phones, and many of us are then sharing via our various online networks – and that can range from family pictures and days out to long form writing and video.

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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Another example is Square employing visual marketing to shift the audience perception from a very narrow concept of a mobile credit card reader to a broader one of a full-stack financial and merchant service provider. For example, when someone is searching for “NYC”, your picture labeled there will show up in search results.

Brands 94
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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

” Among her ideas is increasing your company’s “findability.” 5 Ways To Influence B2B Group Buying Decisions by Social Media B2B. B2B Websites NOT Great At Demand Gen by Business2Community.

B2B 190