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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

Prospective customers may first find you on a social network, in a blog post written by a key influencer in your market space, on a content network like YouTube or SlideShare, in an online business directory, in an online news release, or in any number of other web venues.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Is your content FINDABLE? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it? How will it HELP your BUSINESS?

eBook 141
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Is your content FINDABLE? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it? How will it HELP your BUSINESS?

eBook 78
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28 Qualities of Amazing Content Marketing

Pam Moore

Findable – If your target audience can't find it, it's all for nothin'! Related Stories Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer Social Media Hashtags in a Nutshell Get Down with the OPC! Know your audience. Know what they want, need, desire.

Content 113
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SKIMS’ Social Media Strategy: Shaped Via Inclusive Influencer Marketing

Keyhole.co

But no one can deny the sheer size of their influence, star power, and commercial success. The Kardashians are the original apex influencers who perfected the model of conquering social media with intriguing content and popularity. User-generated content and partner influencer uploads carry these hashtags. videos on YouTube.

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The complete guide to B2B SEO

Sprout Social

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. Also, using other resources like a PR agency or influencers can increase your chances of getting backlinks.

B2B 122