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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. By the end of this guide, you’ll know the exact steps needed to become a UGC content creator. What is a UGC creator? Why is UGC so valuable?

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

That’s because 56% of users feel closer to brands on TikTok that publish unpolished content featuring real content from its users. Consider a branded hashtag and have your customers make use of it when tagging you. This is a great strategy for when you don’t have the time or resources to film new videos.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). Filming a thirty-second promo video? At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

That’s because 56% of users feel closer to brands on TikTok that publish unpolished content featuring real content from its users. Consider a branded hashtag and have your customers make use of it when tagging you. This is a great strategy for when you don’t have the time or resources to film new videos.

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10 Black Friday Marketing Tips for Instagram

Later

Not sure where to start when it comes to filming and editing vertical video for IGTV and Instagram Stories? Tip #3: Create a Custom Hashtag for Black Friday or Cyber Monday. million posts under the #blackfriday hashtag on Instagram, and that number is only set to rise in 2018. Right now, there are over 6.3