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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. Or stand over the fax machine feeding through one press release at at time.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. But the same general approach applies to any industry.

Blogger 196
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The Fight for the Future of Influencer Analytics

Convince & Convert

Lots of other software ( Cision and Vocus , in particular) offer some form of blogger search and outreach capabilities, but GroupHigh is purpose built for bloggers (no traditional press included) and is a snap to use. Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull. Should be interesting to see.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull. Should be interesting to see.

Facebook 167