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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. © 2008 Community Group Therapy. All Rights Reserved. Social Web. del.icio.us.

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand. Tweet This!

Brands 114
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. Money Saver stretches the concept to make it a win-win for all by feeding on ’dependencies’.

Startup 109
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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Also, several new features were launched: a new notifications feed , “Send to WhatsApp” button , and “Turn stories into Reels” New AI Stickers to enhance engagement with Stories Threads 1. This could lead to a potential resurgence of Threads as a platform for creators and small business owners.

News 72
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Audiences or communities? Defining the new social media landscape

Sprout Social

Audience-based platforms feed audiences content they’ll theoretically enjoy while fine-tuning the recipe based on their reactions. Facebook is shifting its focus from news to creators with a billion-dollar investment in creator functions while Instagram is placing more creator content within its new feed with suggested posts.

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Kevin Rose and Jay Adelson Respond to Digg Complaints

Techipedia: Tamar Weinberg

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Just because I don’t sit on RSS feeds and submit news content all day and only play on Digg when I can doesn’t mean I don’t care more for the community. Be honest, Digg royalty.

Digg 100