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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Share this on Facebook. Tweet This!

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Facebook. Tweet This!

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! Share this on Facebook. Share this on Reddit. Tweet This! Share this on Linkedin. Share this on Linkedin.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Vocus and Cision ) to the obscure ( Butterfly Publisher ). Share this on Facebook. Share this on Reddit. Interactive PR Guides, Tips and Tools. Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. The tools, briefly reviewed, range from the obvious (e.g., Pitching on Twitter? Share this on Bebo.

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The Social Media ROI Debate

Webbiquity SMM

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on Facebook. Share this on Reddit. ROI: How to Measure Return on Investment in Social Media by Social Media Today.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Monitoring beyond social media.

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The Future of Social Media

Webbiquity SMM

Gutenberg didn’t “invent&# printing any more than Zuckerberg really invented social networking—online forums and chat rooms existed long before Facebook—but like Zuckerberg’s, his creation popularized the medium.) Share this on Facebook. Share this on Reddit. Share this on Bebo. Share this on del.icio.us.