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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

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TODAY: The UN International Day Against Torture

Mindjumpers

It was launched on Facebook in May 26, 2010 and got more than 2000 supporters from 40 different countries in the first two weeks. World Without Torture World Without Torture is a global proactive community, a movement of people who share a dream and fight for a World Without Torture.

NGO 262
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Paid, Owned and Earned Media in Digital PR

Proactive Report

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Facebook ads and promoted stories. Tumblr’s promoted posts. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Brands have indeed become the media.

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Paid, Owned and Earned Media in Digital PR

Proactive Report

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Facebook ads and promoted stories. Tumblr’s promoted posts. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Brands have indeed become the media.

Nielsen 40
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Paid, Owned and Earned Media in Digital PR

Proactive Report

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Facebook ads and promoted stories. Tumblr’s promoted posts. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Brands have indeed become the media.

Nielsen 40
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The 9 Conversion Habits of the World’s Most Successful Bloggers

ProBlogger

According to research by ExactTarget : “77% of consumers prefer to receive permission-based marketing communications through email”. Some may argue he goes a little overboard but since Neil writes about marketing, his audience is likely forgiving of aggressive marketing tactics. They use multiple opt-in boxes.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 71% of companies now have a presence on Facebook.