Tumblr – Why, How & Who?
MARCH 7, 2014
Most brands today are active on Facebook, Twitter and maybe Instagram. But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. So how do you, as a brand, get the most out of a Tumblr presence? Why are they so popular? How to? And hashtags. Disney.
Tumblr’s Revenue Per Visit Jumps 340% Year-Over-Year
The Realtime Report
JANUARY 29, 2014
Revenue per visit Q4 2013 [Adobe report] Visits from Facebook still provide the highest return, but Tumblr just rose to the #2 slot in terms of revenue per visit, with a 340% increase from last year. A new study from Adobe reveals a record-setting fourth quarter 0f 2013 in terms of revenue from social media visitors, and Tumblr’s growth rate was the highest among all social media networks.
Ad Opportunities on Twitter, Foursquare and Tumblr
AUGUST 24, 2012
For brands with a presence on Facebook, Twitter etc., it is becoming increasingly popular to make use of advertising. In this post, we look at the ad opportunities on Twitter, Foursquare and Tumblr, beginning with Twitter that offers three different ad products. Tumblr. Tumblr has begun to offer paid advertising. This To read more about marketing on Tumblr, click here.
How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games
The Realtime Report
NOVEMBER 28, 2012
The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page. The page, just launched in October, already has over 110,000 fans.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. It doesn’t need to address your entire customer database or Facebook fans at once.
How to Use Tumblr and Automated Tweets to Drive Awareness
Convince & Convert
DECEMBER 12, 2014
Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog.
A Comprehensive Guide to Your Social Media Image Sizes
JUNE 28, 2015
Harnessing the power of images makes your social media marketing more powerful and memorable. You’re Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine. Use this guide to make sure that you’re making the right impression on social media: Facebook profile image dimensions. 1500 x 500 pixels.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Employing these tactics will help your social media marketing efforts pay off. Optimize your Facebook posts. Optimize your Tumblr posts. Choose a good theme: Successful Tumblrs are pretty.
Evolving Social Landscape – Social Media Channel Updates in 2016
Ignite Social Media
JUNE 7, 2016
Facebook. Facebook Live – Live streaming becomes available to everyone through Facebook Live. Facebook Reactions – For many years, users only had the ability to “like” a post. Messenger ChatBots – The launch of a new chatbot store will allow businesses to use bots to help manage messages on Facebook. Tumblr. Twitter. Instagram.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.
Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
FEBRUARY 20, 2015
Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. At the DLD conference this year, Galloway presented a fifteen minute blast of data titled, The Four Horsemen - Amazon, Apple, Facebook and Google. Facebook is the Internet and Facebook is social media (don''t believe the noise that young people don''t use it). digital marketing.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. They are also essential on Tumblr but there they can contain spaces. Image credit: BundlePost.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. In short: it''s not about advertising, it''s about marketing. It''s not just Tumblr. And now, they''re balking at Tumblr.
How to Be a Problogger on Tumblr
MAY 6, 2012
noticed this in a big way; my blog, called I Love Tumblr , which focuses on Tumblr tips and tutorials, had a huge influx of new traffic (especially to my Tumblr vs Posterous article—no surprise there). also started to receive a ton of emails from former Posterous users asking me if the Tumblr platform was right for them (or whether WordPress or Blogger was a better choice). Being a problogger on Tumblr. utilizing smart blogging and marketing techniques that work on any platform, and making your Tumblr blog more open to non-Tumblr users.
Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
MARCH 2, 2015
As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. Jamie Burg and Kevin Beck have done Tumblr ads for Saks Fifth Avenue and Lincoln Motor Co. General Electric. Honda.
Top Social Media Stats of 2012
The Realtime Report
DECEMBER 31, 2012
Facebook User Worth Up To $118 (Feb 3): According to Facebook’s SEC filings, the site now has over 845 million active monthly users. Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion. At the high end, that means the market would place the value of the content and other interactions produced by the average Facebook user at $118. UPDATE: At Facebook’s current valuation of $57.4 UPDATE: By Nov 2012, Tumblr reached 20 billion pageviews per month. billion internet users by the end of 2012.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing. hours, on facebook it’s 3.2 hours to 6.3
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). What marketing technique generates leads with the highest close ratio? Marketing Charts ). 4. Tumblr.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Know your market (B2B).
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
10 Things to Consider As You Move to Google+
JULY 5, 2011
We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Yes, you need to have Twitter and Facebook and (now) Google+. It will go a lot further than any PR, advertising, or marketing campaign. In this case: A database. Video.
Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
NOVEMBER 3, 2013
It is vital to plan, manage, and optimize your content marketing initiatives. . Today’s portfolio of content channels — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing. Coordinate audience interaction processes that are necessary for quality content marketing.
The New Face Of Content Marketing
JUNE 13, 2013
In a river of tweets or a flood of a Facebook newsfeed, even the most interesting of content will last a few hours (maybe a day or so. He built his initial following by producing an irreverent wine tasting video podcast that he converted into a massive Twitter following (closing in on one million followers), two best-selling business books ( Crush It and The Thank You Economy ) with a third one on the way ( Jab, Jab, Jab, Right Hook ), a lucrative speaking career and his ever-growing social media marketing agency, VaynerMedia. content marketing. digital marketing agency.
Funny Business: The Best Digital Marketing Humor, 2013 Edition
JULY 15, 2013
One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.” ” There are three kinds of marketing data analysts: those who can count and those who can’t. If
How Tumblr Helped Put My Site on Top
SEPTEMBER 18, 2011
Tumblr played a huge part in making that happen, and I’d like to share my almost accidental findings. Break dancing (Image courtesy PhotosbyRy.com). I’m a marketer by day , but one of my many side projects is running a men’s and women’s fashion blog called Fashables. One of Fashables readers evidently liked the photo enough to share it on Tumblr. The backstory. The accident.
Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
The Realtime Report
AUGUST 17, 2012
Facebook: 955 million active users. Tumblr: 69 million blogs. via Tumblr. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Facebook followed with 19%, Twitter with 16%.
What Keeps The Chief Marketing Officer Awake At Night? - Part 2
SEPTEMBER 25, 2013
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don''t understand why something is happening in the business world. How could Facebook buy Instagram for close to a billion dollars? What was Yahoo thinking when they acquired Tumblr for nearly the same amount? In the last post ( What Keeps The Chief Marketing Officer Awake At Night? Maybe other CMOs will see this as true performance marketing.
Do You Need A Degree In Digital Marketing And Social Media?
DECEMBER 6, 2012
How important is a formal education for a career in marketing? I get asked this question a lot. What about digital marketing and social media? Universities and colleges now offer courses in the area of digital media, online strategy, social media, web analytics, search engine marketing and more. From a professional perspective, these courses and degrees are not compulsory to have in order to be successful in digital marketing. In short, while a degree or course completion may impress a HR recruiter for a digital marketing shop, it is not essential to getting the gig.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers. Google Review Count: 269. ” — StoreYa Blog. Google Review Count: 193. BuzzBlogger.
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
Every time I hear of companies blocking Blogging Sites, Facebook, Twitter, and other Social Media sites, it makes me wonder what curmudgeon or poorly informed leader is calling the shots and what experience drove them to make the decision. An online shoe retailer that has blown the door off marketing and expanding their sales opportunities and customer support through the use of Twitter.
Content Creation – From Quantity to Quality
JANUARY 21, 2015
To truly master relevancy, we believe that only Community Managers who have grown up and are based in the local markets can create content with real authenticity and within the right context. That’s why Facebook is global, but social is local. Nowadays, almost everyone agrees that on most Social Media networks content is king. It’s all about being relevant and relatable.
49 Tactics to Atomize Your Content Marketing
Convince & Convert
SEPTEMBER 16, 2015
Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. For anyone serious about content marketing, I believe some form of atomization is a requirement, for three reasons: 1. Tumblr post. 8.
How Facebook Could Become Irrelevant
NOVEMBER 20, 2012
After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. share two things on Facebook: pictures of my kids and links to my writing. Facebook is no longer sacred.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Marketing Pilgrim ).
Social Networks: Winners and Losers [Infographic]
APRIL 17, 2011
the big kid on the social media block is Facebook. But a look at social networks around the world shows that there are many platforms competing for niche markets. Some Takeaways: Facebook is more popular among women. Tumblr is the fastest-growing platform, while MySpace is declining the most rapidly. Here in the U.S., With women? Save and Share.
The Marketing Agency Of The Future
MARCH 15, 2013
In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. It is not uncommon for internal marketing teams to have senior chops in the areas of creative development and analytics down to community management, loyalty program management and even the day-to-day handling of certain media activities (like search engine marketing, affiliate marketing and more). An agency used to act as the executional arm of the marketing department.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 500 firms. ( V3 Integrated Marketing ). Facebook Stats.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
just started playing around with the platform, collecting images about social media and marketing and other topics. . hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined. Brand Marketing. People like to collect things.