Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook?

ROI 141

ROI Social Media Social CRM Survey 141

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 24, 2010

The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). That’s what builds loyalty and advocacy. I’m just working through this tie between infomercials and social media. That’s just a brochure in 140 characters.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. RT @michaelgass — Ad agency hosts JaneNation, web community for #women — [link] @jaybaer [link] Heidi McCulloch Have to get my head around this.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Look on facebook.

Social Media 137

Social Media Strategy Metrics Organization 137

Keyhole.co

OCTOBER 19, 2022

Keyhole is a social media management tool that automates the social media report creation process, thereby saving you hours of manual work. Social media reports – If you want to get actual insights into all your social channels in one place, then this tool provides detailed social media analytics reports.

Analytics 52

Analytics Social Media Tools Price 52